Category Archives: News

Chiropractors – Grow Your Healthcare Practice Affordably – Healthcare

Spend too much time on marketing chores instead of treating patients?
Learn how to grow your practice by using proven marketing strategies
to generate new clients every month. Tactics that are affordable and
effective, and once organized — mostly hands-off.Independent Healthcare practitioners, like Chiropractors, Massage therapists, Nutritionists, Opticians and other independent office treatment specialists, are like any other business — they need a constant flow of new customers. Too often, healthcare providers spend more time on marketing chores instead of on treating patients, in order to assure the survival of the office. It’s not unusual to see such clinicians spend 10 to 15 hours and many hundreds of dollars weekly in the quest to obtain new patients. Utilizing traditional marketing and advertising methods, like mailers, print ads, radio/TV, and flyers, they spend a lot of time and money, but only gain marginal results for their efforts.But – it doesn’t have to be that way.If you are an independent healthcare provider, such as a Chiropractor, Acupuncturist, or
alternative medicine specialist, and you are looking to increase your client base — new
research conducted by major search engines like YAHOO! and Google reveal some
surprising statistics. In cities and towns across the United States, finding local and regional treatment specialists via internet web search engines is rapidly becoming the method of choice for people looking to select reliable healthcare providers. Thumbing through the yellow pages has been replaced by typing on keypads and searching cyberspace.For example, in last thirty days over 7000 consumers typed in the phrase: “Chicago
Chiropractor,” as they searched to find a Chiropractor in their area of the Windy City. That’s a lot of client prospects! And, in that same time frame, over 2000 patients typed in the words “Seattle Chiropractic,” 1900 people in Denver sought out “Denver Chiropractors,” over 22,000 looked for “Houston dentists,” and so on and so on and over and over, city by city, totaling millions of patients seeking healthcare providers via the Internet in any given week. Including patients in your area of the USA looking for your specialty. All you have to do is reach out to them. Make yourself easy to find.The prime strategy — identify the specific keyword phrases that patients
use for the exact type of healthcare services or products being provided, and for the exact
city, region, county or other geographic designation identified with the provider. Then,
include those key phrases within the text of web pages and other related postings, so those web pages and postings come up in the search engine results when that key phrase is used. It’s a simple, reliable process that has been proven to deliver results for up to four years, if maintained with annual updates.This strategy of using the web to generate clients is not a new one. Many healthcare
providers already subscribe to expensive pay-per-click and keyword-bid programs that
deliver inconsistent results, as verified by Google, whose keyword system is one of the
major keyword bid brokers. No, this is a very different approach to keyword use, which accesses the larger group of people (82%) who use simple — but geographically specific — keyword searches on top search engines like Lycos, MSN, Google and others to find their local source for treatment or products.It’s not a difficult strategy to implement yourself, if you know how to edit web pages
and can understand the fundamentals of keyword use in a search engine environment. We
offer interested office operators a FREE tutorial on keyword choice. It’s a toll free phone call in which you will learn how to pick the most productive and least competitive keywords to fit your particular private practice. Often, in certain regions, especially if they are not in major cities, there is little competition for productive clinical keyword phrases, because in those areas the clinicians still use the old methods to market. In such cases, some simple html coding changes to existing web site pages suffice to send a stream of interested patient prospects to a provider’s web site or office phone, or very often, directly to the physical office itself.While the “search engine keyword” campaign remains one of the most effective of the
new web based healthcare provider marketing tactics, there are other excellent web methods that funnel interested patients to a specific provider. As a result, “search engine keywords” should be included only as a part of a larger Search Engine Marketing (SEM) plan, whereby other web based client referral processes are used to increase the total monthly number of new consumers who sign up for treatment. Those other web based efforts include use of focused email campaigns — whereby patients request providers to contact them by email with details on services or products; and use of web based referral posting systems that elicit direct response from patients and other professionals who refer consumers for treatment, like coaches, school nurses, employers, and other clinicians.

Introduction to Healthcare Risk Management – Healthcare

Risk management is closely allied to healthcare because of the requirements of health insurers. Not every health risk can be offset against insurance as nobody really knows what is going to happen tomorrow or the next day. When you take out health insurance you are in a sense mitigating the risk that if something happens to you are not eligible for medical care.There is a close relationship between health insurance and risk. Healthcare plans are expensive but if you have healthcare insurance it at least means that some of the financial risk will be underwritten by your health insurance company.
Health insurance agencies offer a number of different plans and some of these are impacted on by state legislation. In order to avoid as much risk as you possibly can, you should have a health insurance policy that is suited to your needs. 
If you are a twenty five year old company manager then your health needs may be very different to that of a person approaching retirement age.
Most people require health insurance that consists of a whole life plan, but before you sign up for the premiums you should take time to read the small print and find out just what you are not covered for.
Healthcare Practice and Risk Management are closely allied.Within medical circles the term risk management is a common one, doctors and nurses view risk analysis as a central part of their job. Most healthcare professionals can spot potential risks and inform patients about better ways of managing their own health.
In recent years there has been an increase in the number of Americans who suffer from obesity and related problems. Healthcare risk management in this instance would be to give advice to patients on their lifestyle and eating habits and the way that this is affecting their health.
If a lot of its patients suffer from obesity then this can seriously affect the running and finances of a medical practice. If a proper risk analysis is not undertaken in such circumstances, and patients are not fully informed of the consequences of their lifestyle, then this could give rise to potential litigation.
When you run a hospital or healthcare center then you need to ensure that the space is set up to deal with people of all sizes who may have a number of different problems. If a patient is severely obese then they may be unable to walk unaided or they may need a chair. If your practice does not have these facilities and something unexpected occurs then you could be liable for costs.
It is essential that when a healthcare practice is considering risk analysis, they need to look at problems from a number of different angles if they are not going to put their own careers and practice at risk of legal proceedings.

Healthcare Services Industry – India – Healthcare

The last decade has been witness to the giant strides taken by the Indian healthcare scenario, towards modernization and development- gone are the days when those who could afford it had to travel abroad to get highly specialized services such as cardiac surgery, while others had to do without it.Today, patients from the developed Western nations are coming to India to receive specialized medical treatment. Not only is India meeting international standards, but at prices that compare very favorably with developed countries.In India, healthcare is delivered through both the public healthcare system and the private sector. The public healthcare system consists of healthcare facilities run by the central and state governments, which provide services free of cost or at subsidized rates to low-income families in rural and urban areas. In the private sector, healthcare facilities are owned and run by for-profit companies and non-profit or charitable organizations.In the earlier era, the high custom duties imposed by the government on imported medical equipment was a big deterrent to set up private hospitals offering specialised medical care using state of the art equipment, usually imported from abroad. As a result, there were very few privately run large hospitals but there were many small private practitioners who provided primary and secondary care.The low level of medical insurance was another major problem faced by the private hospitals – not having insurance meant that the patients had to pay for the treatment from their own pockets and not everyone could afford the high costs of private healthcare.The rise in the levels of awareness has led to a surge in the medically insured nos. and now the people want nothing but the best medical care. The innovations whether in business models, in marketing & promotion or in the use of technology, have created unique experiences for patients.

Choose Your Audience Wisely When Managing Healthcare Public Relations – Healthcare

Choosing your primary audience when designing a public relations campaign is usually a straight-forward decision. However, when developing the public relations campaign for a hospital or similar patient-focused healthcare provider, you face a tricky decision when determining who you want to inform and influence.Should you focus on the particular portion of the population your healthcare organization serves as patients? Or should you focus on the galaxy of physicians who send people to your institution for medical tests and who rely on your facilities to treat their patients?Based on my experience in developing and directing healthcare public relations programs for hospitals and other large medical practices and institutions, I will plant my feet firmly on both sides of the argument.Your course of action depends upon the ultimate goal of your public relations campaign and how you answer these two questions:* Do you want to increase and strengthen your institution’s bottom line?* Do you want to increase and strengthen your institution’s stature and reputation in your community as a primary healthcare and social resource?You may want to answer “yes” to both questions. But unless you have unlimited funds, you must determine how much to spend on reinforcing your institution’s bottom line and how much should go toward strengthening its reputation as an outstanding healthcare resource in the eyes of the general public.Why should you aim a hospital’s public relations initiatives only at doctors?Hospitals and other healthcare institutions that want to appeal to and serve more patients must maintain a tight focus on attracting and serving doctors. Doctors are the driving force behind patients’ use of specific hospitals.When hospitals ask their patients, “Why did you choose this hospital?” Most will answer, “Because this is where my doctor sent me.”Patents trust their doctors so they follow their advice.Other than in an emergency or when an institution is renowned for its expertise in a particular illness or specialty, patients don’t show up or make an appointment at a hospital for a test or treatment unless their primary physician or specialist directed them to do so.Hospitals should conduct very active and focused physician relations programs that keep doctors well informed regarding the hospital’s services, facilities and treatment capabilities.Increasing the number of doctors associated with your hospital will result in more patients than will publicizing the institution’s facilities, services or capabilities to a broad, general audience.Why should you aim a hospital’s public relations initiatives at the general public?Public relations campaigns directed at the general public strengthen a hospital’s overall reputation as a high quality institution; an institution that benefits patients with leading edge services, compassionate care and advanced medical technology.Such campaigns establish and reinforce the hospital’s reputation as a vital community resource.They comfort and pre-sell prospective patients when their doctor tells them to go to a particular hospital for tests or treatment. They eliminate the need for a doctor to explain why she/he uses a certain hospital when providing treatment.And they reinforce your physician-relations campaign by reassuring doctors that they made the right decision when choosing your hospital to treat their patients and connect their name and professional reputation.